The Connections dashboard shows an activity log of all of your campaigns and recipients, and metrics on your mailing list growth over time. In place of a full-blown email marketing or marketing automation platform, Microsoft Connections gives SMBs a lightweight tool for sending email campaigns and newsletters, and tracking those campaigns with customer and lead engagement metrics. “Hands-On With Microsoft 365’s New Small Business Apps” In addition to many features related to marketing, Connections offers a dashboard that integrates seamlessly with the Microsoft Business Center. Microsoft Connections is an email marketing client geared specifically toward small businesses. By providing a tool for customers to share how much they love your product or service, you can maximize sales and better your business. These are very important statistics for businesses looking to grow. According to Microsoft, 60 percent of new customers come from referrals for small businesses, and 85 percent of people trust a product more when it was referred to them by a friend. “Microsoft Connections: A One-Stop Shop for Email Marketing”īusinesses need to connect with their customers on all levels, from social media to newsletters. While the details about how exactly the service works remain sparse, Microsoft says it will offer users a number of pre-designed templates for their newsletters and “simple ways for people to join your mailing list or unsubscribe.” A company spokesperson also told us that the new tools will be available at no extra cost.
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The new service, which is available on the web, Android and iOS, will offer the usual trappings of an email marketing campaign tool, including the ability to manage subscribers, monitor campaign performance (open rates, clicks, new customers, redemptions, etc.) and, of course, create the actual campaigns. Microsoft Connections allows its users to create Mailchimp-like email marketing campaigns. “Microsoft launches new email marketing and invoicing tools for small businesses” Connections is currently only available to selected Office 365 Business Premium subscribers.
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You must have an existing Office 365 account with a Business Premium license to use this app. Note: Microsoft Connections is part of the business apps from Office 365. Create – easily create referral campaigns.Reach out to customers with newsletters and announcements that keep them coming back. Easily send professional-looking marketing emails that showcase your brand and drive sales. Performance charts and subscriber activity updates track open rate, clicks, new sign-ups, new customers, offer redemptions and unsubscribed numbers for each email campaign, so you can see what is and is not working. You can also provide simple ways for people to join your mailing list or unsubscribe.Īs your mailing list grows, you can manage your subscribers by creating segments to efficiently target specific groups of customers. With Microsoft Connections, you can easily create professional-looking email marketing campaigns with pre-designed templates for newsletters, announcements or customer referrals. High-level Description:Įmail marketing can accelerate sales, but getting started can be overwhelming. Maybe we’ll see some movement in this direction over the next couple years. In my opinion, there is a massive gap in the inbound marketing space around campaign creation and tracking - at least within the Microsoft ecosystem. Where I’m personally interested in seeing these tools expand is into the marketing analytics/attribution space (hopefully partnering with companies already doing interesting things, such as tyGraph and CardioLog, for example), but also to help streamline the content creation process. Why would Microsoft build a Mailchimp-like solution when there are so many competitive solutions out there? Well, it makes sense to have solutions built on top of and completely integrated with Office 365 and, more to the point, Dynamics, providing a one-step-shop for business solutions that leverage the Microsoft Graph, among other things. I spent half a day down on the expo hall floor investigating these new tools, and meeting some of the Microsoft teams behind them. While attending Microsoft Inspire in Washington DC this past July, which is the re-branded Worldwide Partner Conference, one of the minor announcements that stood out to me was the preview of the new Microsoft Connections, a streamlined email marketing campaign tool for Office 365 business accounts that is part of a string of small business applications Microsoft has created.
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